01
AI agents
Agents that carry out multi-step work across your systems: look something up, update a record, draft the reply, raise the invoice. They work within the permissions you set and ask before anything they are not allowed to do alone.
Webmasters LDN/Services
AI agents, chatbots and automated workflows, built around how your business already works and run with a person in charge.
01What this covers
Most businesses lose hours every week to work that follows the same pattern: the same questions answered again, details copied between systems, documents read to find three numbers, inquiries chased that were never going to buy. We design, build and run AI systems that take that work on, connected to the tools you already use: your inbox and phone lines, your CRM, calendar, accounting software and document storage.
We build them the way we build all our software: to run for years, with a person in charge. Every automation works within limits you set, asks before anything that matters, records what it did and why, and hands over to a person when it is unsure. We use the same approach in our own products: Numo Law drafts documents that a named qualified person approves, and our own team works with an assistant that proposes each action and waits for someone to accept it.
02What we automate
The eight kinds of work we build AI for most often. Most projects start with one and grow from there.
02
AI chatbots
Chat on your website, WhatsApp or app that answers from your own content, prices and policies rather than the open internet. It books, quotes and qualifies, and passes the conversation to a person, with the full history, when it should.
03
AI receptionist
Answers calls and messages at any hour, in a natural voice and in the language the caller uses. It books appointments into your calendar, takes messages, answers routine questions and puts urgent calls through to the right person.
04
AI email automation
Reads incoming email, sorts it, pulls out what matters and drafts replies in your tone for someone to approve, or sends the routine ones itself. Follow-ups go out on time and nothing sits unanswered in a shared inbox.
05
AI document processing
Invoices, contracts, forms, statements and applications read in seconds: the right fields extracted, checked against your rules and entered into your systems, with anything unclear flagged for a person rather than guessed.
06
Lead qualification
Every inquiry answered, scored and routed the moment it arrives: the right questions asked, the answers checked against your ideal customer, a meeting booked for the good ones and a polite reply for the rest, all recorded in your CRM.
07
Workflow automation
The steps between your systems joined up: a signed contract opens the project, a paid invoice updates the books, a new starter gets their accounts. Built on proper integrations, with an alert when a step fails instead of silence.
08
Internal AI assistants
An assistant your staff can ask about your own policies, procedures, customers and documents, answering with sources they can check. It sees only what each person is allowed to see, and acts for them once they approve.
03Built to be trusted
An automation nobody trusts gets switched off. Every system we build follows these rules.
01
A person in charge
You decide what the AI may do alone and what needs approval. Anything that sends money, commits the business or reaches a customer in a new way waits for a person to accept it.
02
Answers from your data
Assistants answer from your documents, systems and rules, show where each answer came from, and say when they do not know rather than inventing an answer.
03
A full record
Every action is logged: what the AI saw, what it decided, what it did and who approved it. When a customer or an auditor asks why, there is an answer.
04
UK GDPR by design
Personal data is kept to the minimum the job needs, held in the right place and never used to train a public model. Every processor involved is documented, with a data protection impact assessment where one is needed.
05
Tested before it is trusted
Each automation is measured against real examples from your business before it goes live and monitored afterwards, so its accuracy is a number rather than a feeling.
06
Yours to keep
You own the prompts, workflows, integrations and data. Nothing is locked into a platform you cannot leave, and we either hand everything over or keep running it for you.
04Where it pays back first
The quickest returns come from work that is frequent, repetitive and already written down somewhere.
01
Sales
Instant replies to new inquiries, qualification, meeting booking and CRM updates, so good leads hear back in minutes instead of the next morning.
02
Customer service
Routine questions answered at any hour, orders and bookings looked up, and complex cases passed to a person with everything needed to resolve them.
03
Operations
Scheduling, dispatch, stock and job updates moved between systems automatically, with exceptions raised to the person who can fix them.
04
Finance and administration
Invoices and receipts read and posted, overdue payments chased politely, and reports assembled from the systems that hold the numbers.
05
People and HR
Onboarding checklists, policy questions, holiday requests and document collection handled without a stream of emails to the office.
06
Professional services
Documents read, summarised and compared, first drafts prepared on your own templates, and every output checked by a qualified person before it leaves the firm.
05How a project runs
Short, measured steps, so you see results early and only scale what works.
01
Discovery
We map the work as it happens today, measure the time and cost involved, and choose the automation with the clearest return.
02
Working pilot
A focused first version running on your real data and systems, used by a small group, usually within a few weeks of scoping.
03
Measure and refine
We compare the pilot with the old way of working, fix what the numbers show, and agree what good looks like before going further.
04
Rollout
The automation goes live for everyone, with training, documentation, monitoring and a clear way to hand any step back to a person.
05
Run and improve
We keep it running: model updates, new integrations and the next automation, planned from what the first one taught us.
06FAQ
Not on the list? Ask us directly and you will get a real answer, not a brochure.
AI can take on work that follows a pattern and runs on information: answering inquiries, qualifying leads, reading invoices and contracts, sorting email, booking appointments, updating records across systems and answering staff questions from your own documents. Webmasters LDN starts by mapping how the work is done today, then automates the steps with the clearest return, keeping a person in charge of anything that matters.
AI and automation work is quoted per project, based on the processes involved, the systems it connects to and the volume it handles. Webmasters LDN scopes the work in days and gives a clear quote before building, starting with one automation that pays back quickly rather than a large program.
Both, depending on the job. Where a proven product does the work well we set it up and connect it; where the work is specific to your business we build a custom agent on leading AI models, connected to your systems. Either way you own the setup, the workflows and the data.
It can be, and ours are designed to be. We keep the personal data an automation sees to a minimum, hold it in the right place, use providers and settings that do not train public models on your data, document every processor involved and carry out a data protection impact assessment where the processing calls for one.
It takes on the repetitive part of the job, not the judgement. An AI receptionist answers routine calls, books appointments and takes messages at any hour, and a chatbot answers common questions, while anything unusual, sensitive or valuable goes to a person with the full context. Most teams use the time it frees for work that needs them.
Most systems with an API or a supported integration: email and calendars, phone and messaging, CRMs, accounting and payment software, document storage, booking systems and your own databases. Where a system has no API, we look at the safest alternative before deciding whether it is worth automating.
A focused first automation usually reaches a working pilot within a few weeks of scoping, running on your real data with a small group of users. It goes live for everyone once the results are measured and agreed.
Our assistants answer from your own documents and systems and show where each answer came from. They are set to say when they do not know, they are tested against real examples before launch, and anything that commits the business waits for a person to approve it.